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CATERHAM EXPANDS EUROPEAN NETWORK WITH THREE NEW RETAILER APPOINTMENTS

We are delighted to announce the addition of three new official retailers to Caterham’s European network: Caterham Noville in Switzerland, Caterham Barcelona in Spain, and Caterham Colmar in France. This strategic expansion further reinforces Caterham’s presence across Europe, making the legendary Seven more accessible to driving enthusiasts in several important regional markets.

Joining the Swiss retailer network is Caterham Noville, which will operate within the prestigious Leuba Collection. Widely respected for its commitment to automotive heritage and excellence, the Leuba Collection provides an ideal home for the Caterham brand. Led by Kevin Duffournet, Head of the Collection, the team will offer Swiss customers expert advice across the Caterham range, alongside dedicated aftersales care and support.

In Spain, Hirundo Motors, the successful team behind the highly regarded Caterham Madrid operation, is broadening its reach with the opening of Caterham Barcelona. Guided by CEO Bernardo Bello, the new showroom in Catalonia will play a key role in strengthening Caterham’s presence in Spain, bringing the brand’s Pure. Simple. Fun. philosophy to a wider audience while continuing to support existing owners through comprehensive aftersales services.

Meanwhile, Caterham’s French retail network gains further momentum with the launch of Caterham Colmar. The new dealership will be overseen by Julien Paques, whose extensive expertise in specialist automobiles stems from his established business, PJ Sportscars. Located in the scenic Alsace region, the site is ideally positioned to introduce more customers to the distinctive driving experience that defines the Caterham brand.

Olivier Jouanne, European Territory Manager at Caterham, said: “We are thrilled to welcome Caterham Noville, Caterham Barcelona, and Caterham Colmar into our growing European retail family. Europe remains a vital market for Caterham, and by collaborating with experienced and passionate professionals such as Kevin, Bernardo, and Julien, we can continue delivering the exceptional levels of service, knowledge, and enthusiasm that customers expect when purchasing a Seven.”

Kevin Duffournet, Head of the Leuba Collection (Caterham Noville), commented: “We are honoured to welcome Caterham to the Leuba Collection in Noville and to become the official representative of such an iconic and authentic British sports car manufacturer in Switzerland. At a time when the automotive industry is becoming increasingly digital, Caterham remains one of the few brands offering a truly mechanical and unfiltered driving experience. Our objective is to grow the brand in Switzerland through premium customer service, exclusive events, and the creation of a vibrant community of passionate drivers.”

Bernardo Bello, CEO of Hirundo Motors (Caterham Barcelona), added: “Following three successful years operating from Madrid, we are excited to further strengthen Caterham’s presence in Spain with the opening of our Barcelona location. This expansion is a direct reflection of the enthusiasm and support shown by Caterham fans across the country since the brand’s return in 2023. The new showroom will allow us to provide customers throughout the Cataluña region with full sales and authorised servicing facilities, as well as access to motorsport activities and track-day experiences. Our goal is to continue growing the Caterham community in Spain and introduce even more enthusiasts to the unique excitement of driving a car that is pure, simple, and genuinely rewarding.”

Julien Paques, Managing Director of PJ Sportscars (Caterham Colmar), said: “We are immensely proud and excited to officially represent Caterham in Eastern France and to provide customers with a complete ownership journey, from vehicle acquisition through to authorised aftersales support.

Our ambition is to further expand Caterham’s presence throughout France, both within our showroom and at enthusiast gatherings, track events, and motorsport activities. We look forward to sharing the authentic driving pleasure that has made Caterham a true icon among motoring enthusiasts.”

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